| Monday, 20 February 2017 |

In this 90-minute webinar, you'll learn to apply two powerful tools of change that can be used at all stages of the change process: incentives (both financial and non-financial) and norm appeals. You'll learn about the significant dangers associated with each tool, and how to avoid them, review related theory and examples, and get suggestions for further resources on the topic.

When: Monday February 20, 2017, 12:00 to 1:30 pm Eastern Standard Time

Suggested audience: Three or less years of social marketing experience.

Instructor: Jay Kassirer MBA CMRP     View credentials

Cost: $US 70. A limited number of free registrations are available by contacting our registrar

Register Now: Click here or on the webinar title above. You will need to create an account and be logged in.