Playa Vista's Ability2Change program is a great example of a targeted, strategic approach to transport behavior change. It features careful market segmentation and barrier removal, with different initiatives for different people. In just seven months it yielded a 3.5% decrease in peak time drive alone mode share across the entire community, with corresponding increases in carpool, cycling and transit trips. Designated a landmark case study in 2016. Presented by Aaron Gaul, Playa Vista Compass (California).
When: Monday February 24, 2017, 12:00 to 1:30 Eastern Standard Time
Cost: $US 50. A limited number of free registrations are available by contacting our registrar
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