This is a free recording of a webinar that was presented on Feb. 24, 2016.
Since creating In Motion in 2004, King County Metro Transit has applied a growing toolkit of community-based social marketing techniques to persuade nearly 20,000 Seattle-area travelers to drive less. In Motion employs motivational messaging, commitments, rewards, engaging materials and norm appeals tailored to target communities. Participants pledge to shift two drive-alone trips per week to transit, ridesharing, biking or walking. The program has been called into action during or in anticipation of major construction, transit restructures or new tolls. Since it began, the program has engaged 20,000 Seattle-area travellers. Each participant has reduced drive alone travel by almost one car tip per week, dropping to about half a car trip per week 18 months after a campaign.
Designated a Landmark case study in 2015. Selected comments from the peer-selection panel: Innovative use of transit cards to directly measure and monitor behavior change ... an excellent evaluation processes, including longer-term impacts ... demonstrates the utility of complementing major construction projects with social marketing ... considers all income levels, which many of these programs don’t do. ... a holistic approach involving local leaders, customization by neighborhood, and a wide range of incentives and messaging channels.
Panelists included members from on-the-ground programs (including Ryan Lanyon from the City of Toronto and Patricia Lucy from Translink) as well as from some of North America’s most proactive consulting, NGO, and government organizations supporting sustainable transportation professionals (including Chuck Wilsker from the U.S. Telework Coalition, David Levinger from The Mobility Education Foundation, Geoff Noxon from Noxon Associates, Jacky Kennedy from Green Communities Canada, Nathalie Lapointe from the Federation of Canadian Municipalities, and Phil Winters from the University of South Florida.)
This is a free recording of a webinar that was presented on Feb. 2, 2016.
Get Energized, Iowa! is a highly replicable approach that used a range of tools to encourage individuals and whole communities to sign up for weatherization audits and achieve high gas and electricity savings based on actual usage, with excellent cost-effectiveness. It builds on the central role of one’s community in regulating personal choices and behavior.
Designated a Landmark case study in 2015. Panelists were also impressed by the program’s impacts, innovation, replicability to other locations, and adaptability to other behaviors. They also liked how it had an existing organization in each community serve as the local guide teams, to build on existing relationships, familiarity, and trust.
Panelists included members from on-the-ground programs(including Arien Korteland from BC Hydro and Brian Smith from the Pacific Gas and Electric Company) as well as some of North America’s most proactive consulting, NGO and government organizations supporting energy conservation professionals (including Devin Causely from the Federation of Canadian Municipalities, Doug McKenzie-Mohr, Edward Vine, Marsha Walton from the New York Energy Research and Development Authority, and Dan York from the American Council for an Energy-Efficient Economy.)
Presented by: Dr. Jack Yates and Dr. Carole Yates on Monday, February 2, 2016 from 12 noon to 1:00 PM Eastern Standard Time.