Instruction and Review Series

If these times are not convenient for you, contact us for alternatives.

Community-Based Social Marketing emphasizes a set of proven, synergistic tools for building motivation and engagement at various stages in the change process. In this 90-minute webinar, you’ll learn about the building blocks of engagement and how to apply these tools to obtain increasingly demanding commitments, provide effective feedback, offer ongoing opportunities to get more engaged. You’ll also see how leading-edge programs build relationships, engagement and motivation over time, for example by using web-based technologies to identify each participant’s motivators and barriers at each stage of change, then using this information to automatically provide tailored support. Plus you’ll get suggestions for further resources on the topic and 20 minutes of personal Q&A time after the webinar.

When: Monday Dec. 12, 2016, 12:00 to 1:30 Eastern Standard Time

Suggested audience: Three or less years of social marketing experience.

Instructor: Jay Kassirer MBA CMRP     View credentials

Cost: $US 70. A limited number of free registrations are available by contacting our registrar

Register Now: Click here or on the webinar title above. You will need to create an account and be logged in.

Tip: Host a group! There is no additional charge when you invite others to participate in the webinar with you at your location, using the same computer and telephone connection.

In this 90 minute introductory webinar you will learn the language and key concepts of Social Marketing and Community-Based Social Marketing (CBSM). First, you'll review their evolution and roles in the intervention continuum. Next you'll apply Exchange Theory to your own planning situation, then participate in a game of "Know Your Audience."

You'll review a case study that illustrates the four Ps of marketing and the stages of planning a program, while reviewing the CBSM guidelines for selecting behaviors. Then you'll be introduced to the synergistic tools of change emphasized in Community-Based Social Marketing, and will apply one of these tools - Prompts - to the behaviour you want to promote. Finally, you'll get suggestions for further resources on the topic.

When: Monday January 23, 2017, 12:00 to 1:30 PM Eastern Standard Time

Suggested audience: This is an introductory webinar, covering basic social marketing theory for those with little or no exposure to social marketing. It can be a good way to introduce colleagues and managers to the approach, so they can better understand and support what you do. If this sounds too basic for you, take our other instructional webinars instead.

Instructor: Jay Kassirer MBA CMRP     View credentials

Cost: $US 70. A limited number of free registrations are available by contacting our registrar

Register Now: Click here or on the webinar title above. You will need to create an account and be logged in.

Tip: Host a group! There is no additional charge when you invite others to participate in the webinar with you at your location, using the same computer and telephone connection.

In this 90-minute webinar, you'll learn to apply two powerful tools of change that can be used at all stages of the change process: incentives (both financial and non-financial) and norm appeals. You'll learn about the significant dangers associated with each tool, and how to avoid them, review related theory and examples, and get suggestions for further resources on the topic.

When: Monday February 20, 2017, 12:00 to 1:30 pm Eastern Standard Time

Suggested audience: Three or less years of social marketing experience.

Instructor: Jay Kassirer MBA CMRP     View credentials

Cost: $US 70. A limited number of free registrations are available by contacting our registrar

Register Now: Click here or on the webinar title above. You will need to create an account and be logged in.

An increasing number of funders and supervisors are asking for program logic models and impact measurements. While evaluations should be well designed and methodically carried out, they need not be expensive nor time consuming. In this 90-minute introductory webinar, you’ll find out about different evaluation methods, how evaluation can be carried out with limited resources, and how to incorporate the results of the evaluation to make a better program. You'll learn how to design measurable objectives, logic model and impact measures. You'll hear about the advantages of using control groups and a practical alternative - staggered baseline design. Finally, you’ll review a mini- case study and get suggestions for further resources on the topic.

When: Monday, May 1, 2017, 12:00 to 1:30 Eastern Daylight Time.

Suggested audience: Those who want to start conducting impact evaluations and/or have only recently begun to do so.

Instructor: Jay Kassirer MBA CMRP     View credentials

Cost: $US 70. A limited number of free registrations are available by contacting our registrar

Register Now: Click here or on the webinar title above. You will need to create an account and be logged in.

Tip: Host a group! There is no additional charge when you invite others to participate in the webinar with you at your location, using the same computer and telephone connection.

 

In this 90 minute introductory webinar you will learn the language and key concepts of Social Marketing and Community-Based Social marketing. First, you’ll review their evolution and roles in the intervention continuum. Next you’ll apply Exchange Theory to your own planning situation, then participate in a game of "Know Your Audience." You'll review  a case study that illustrates the four Ps of marketing and the stages of planning a program, while going over the CBSM guidelines for selecting behaviors. Then you'll be introduced to the synergistic tools of change emphasized in Community-Based Social Marketing, and will apply one of these tools - Prompts - to the behaviour you want to promote. Finally you'll get suggestions for further resources on the topic.

When: Monday October 17, 2016, 12 noon to 1:30 PM Eastern Time

Suggested audience: This is an introductory webinar, covering basic social marketing theory for those with little or no exposure to social marketing. It can be a good way to introduce colleagues and managers to the approach, so they can better understand and support what you do. If this sounds too basic for you, take our other instructional webinars instead.

Instructor: Jay Kassirer MBA CMRP     View credentials

Cost: $US 70. A limited number of free registrations are available by contacting our registrar

Register Now: Click here or on the webinar title above. You will need to create an account and be logged in.

Tip: Host a group! There is no additional charge when you invite others to participate in the webinar with you at your location, using the same computer and telephone connection.


Learn the basics of conducting formative research, audience segmentation and pretesting, even on a limited budget. In this 90 minute webinar you will learn how to identify the key barriers that could otherwise discourage your target audience from making the desired changes, as well as the motivators that you will need to ‘talk to’ in order to engage their interest. You'll get advice on best practices for both secondary and primary research - what you need to know in order to conduct, supervise or use the research, including simple, practical tools and tips for doing the research yourself. Finally, you’ll learn techniques for overcoming common barriers, see how various programs overcame unique barriers, and get suggestions for further resources on the topic. This is one in a series of social marketing instruction and review webinars that can be taken in any order.

When: Monday, November 21, 2016, 12:00 to 1:30 pm Eastern Standard Time

Suggested audience: Those who are relatively new at conducting, supervising or using market research to develop and improve social marketing programs.

Instructor: Jay Kassirer MBA CMRP     View credentials

Cost: $US 70. A limited number of free registrations are available by contacting our registrar

Register Now: Click here or on the webinar title above. You will need to create an account and be logged in.