Introduction to Formative Research, Targeting Your Audience, and Overcoming Barriers (Nov. 19, 2010)

Learn the basics of conducting formative research and pretesting, even on a limited budget. In this 90 minute webinar you will learn how to identify the key barriers that could otherwise discourage your target audience from making the desired changes, as well as the motivators that you will need to ‘talk to’ in order to engage their interest. You'll get advice on best practices for both secondary and primary research - what you need to know in order to conduct, supervise or use the research, including simple, practical tools and tips for doing the research yourself.  Finally, you’ll learn techniques for overcoming common barriers, see how various programs overcame unique barriers, and get suggestions for further resources on the topic.

When: Friday February 26, 2010, 12 noon to 2:00 Eastern Time
Suggested audience: Those who are relatively new at conducting, supervising or using market research to develop and improve social marketing programs. 

• Moderator: Jay Kassirer (Moderator)