Dr. Keith Neuman, Group Vice President-Public Affairs, Environics
Jim Mintz, Director, Centre of Excellence for Public Sector Marketing
Of all the practical household actions North Americans could do in the year ahead, purchasing a fuel efficient vehicle has one of the greatest potentials for reducing greenhouse gasses, even when factoring in the proportion of people likely to buy the cars in a given year. What are the key barriers and audience segments related to this purchase? This webinar will review recent research findings and social marketing implications for promoting demand for these vehicles at the local and regional levels. 60 minutes.