Introduction to Social Marketing (Oct. 22, 2010)

In this 90 minute introductory webinar you will learn the language and key concepts of Social Marketing and Community-Based Social marketing. First, you’ll review their evolution and roles in the intervention continuum. Next you’ll apply Exchange Theory to your own planning situation, then participate in a game of "Know Your Audience." You'll review a case study that illustrates the stages of planning a program and the four Ps of marketing. Then you'll be introduced to the synergistic tools of change emphasized in Community-Based Social Marketing, and will apply one of these tools – Prompts - to the behaviour you want to promote. Finally you'll review a mini-case study and get suggestions for further resources on the topic.

When: January 22, 2010, 12 noon to 1:30 PM Eastern Time
Suggested audience: little or nor exposure to social marketing.

• Moderator: Jay Kassirer (Moderator)