Edmonton’s LocalMotion project, a cross-departmental initiative, encouraged residents to drive less and consider other modes of transportation. The project was developed based on a need to mitigate the impacts of automobile traffic, reduce environmental impacts of greenhouse gas emissions and improve air quality. LocalMotion used a combination of special community events, a challenge, and opportunities for hands-on experience of alternate modes of transportation. It promoted both flexible working hours and alternative modes of transportation such as walking, cycling, public transit, and carpooling. To further boost word-of-mouth communication and norm appeal, early adopters of ecoMobile practices were recruited to participate in program planning and promote it to their neighbors and to local policy makers. Designated a Landmark case study in 2011.
Presented by Ian Hosler, City of Edmonton Community Services, Wednesday March 7, 2012, 12 noon to 1:00 PM Eastern Time.