Flex Your Power is California’s statewide, multi- sectoral energy efficiency and conservation marketing and outreach campaign. The campaign has received national and international recognition, including an Energy Star Award for Excellence, and was credited with preventing blackouts during the California energy crisis. Learn how it has levered energy crisis periods, overcome consumers' sense of powerlessness, and built engagement over time through successive campaign phases, to reduce both ongoing and peak demand. Campaign components include advertising, educational materials, retail promotions, an awards program and more.
Presenter: Walter McGuire, President of McGuire & Co. Inc., the San Francisco-based social marketing and consulting firm that implements the Flex Your Power campaign.