The City of Burlington Ice Rink Arena energy competition employed a low-cost community-based social marketing approach to significantly reduce energy consumption, associated greenhouse gases and energy costs. With a program return on investment of more than 96%, it shows the substantive impacts that behavioral change programs can have over and above retrofits. The results are based on actual utility bills. The approach is applicable to any high energy consuming asset (facilities and buildings, vehicle fleet) and is scalable. It successfully modified entrenched, long standing staff behavior towards the desired energy conservation behaviors, improved facility performance, and extended equipment life cycle - all without sacrificing facility service levels and user satisfaction. Designated a Landmark case study in 2013. Presented by David Taggart, City of Burlington on May 9, 2014