Building Motivation Over Time (Dec. 10, 2010)

Community-Based Social Marketing emphasizes a set of proven, synergistic tools for promoting change at various stages in the change process. In this 90-minute webinar, you’ll learn how to apply these tools to: create vivid, personalized, credible and empowering communication; obtain increasingly demanding commitments; provide effective feedback; and build motivation over time.  You’ll also see how these tools were used in selected programs and get suggestions for further resources on the topic.

When: Friday December 10, 2010,  12 noon to 1:30 Eastern Time
Suggested audience: Three or less years of social marketing experience.  

• Moderator: Jay Kassirer (Moderator)