Incentives and Norm Appeals (April 23, 2010)

In this 90-minute webinar, you'll learn to apply two powerful tools of change that can be used at all stages of the change process: incentives (both financial and non-financial) and norm appeals. You'll review related theory and examples and get suggestions for further resources on the topic. 

When: Friday April 23, 2010, 12 noon to 1:30 Eastern Time
Suggested audience: Three or less years of social marketing experience.